The Asiatic Story: Tailoring the Art of the Return

The Philosophy of the Atelier

Like Schram & Scheddle tailors, who valued precision, patience and attention to detail, our practitioners treat the body with the same care. Our Highbury studio at 262 Upper Street still honours the history of the old tailor’s shop, and the gold-leaf sign remains a lasting part of the building’s story. This approach ensures that each treatment is personalised and never feels rushed. The therapist adjusts the pressure, rhythm, and focus areas as needed during the session.

We do not believe in a one-size-fits-all approach to wellness. Each body is unique and responds differently, so we pay attention to surface tension, deeper patterns, posture, movement and how each person responds to touch. We invite clients to let us know about their pressure preferences, any injuries, pregnancy, or other concerns before the session starts.

Asiatic is more than a physical space. We carry forward a tradition of skilled hands, local craft and careful work, now expressed through Thai bodywork, remedial massage and founder-led care. Our massage therapists work in accordance with the Asiatic Standard, with founder-led guidance, clear communication, and respect for each client’s comfort.

The Custodians of 93 & 262 Upper Street

Since 2009, Asiatic has established a distinctive massage experience on Upper Street, combining founder-led standards, thoughtful design, Thai hospitality, and skilled practitioners. Across our two studios, Asiatic has delivered more than 255,500 sessions, supported by ITEC- and VTCT-qualified, fully insured therapists.

Our approach is built on years of practice rather than imitation. From our first studio at 93 Upper Street to our Highbury location at 262 Upper Street, Asiatic has developed a consistent standard of care defined by experience, precision, and continuity.

We view bodywork as a craft developed over time, refined through thousands of treatments, and delivered by a team trained to respect each individual client.

The Heritage of the Hand

Our presence on Upper Street continues a master-craft legacy. At 93 Upper Street, we inherited the space from Mr Ismael of The Bargain Centre, a family textile business established in 1972. For more than 50 years, Mr Ismael was a familiar face on the street, known for his daily routines, friendly conversations, and deep connection to Upper Street.

Today, we honour that pace of life. We’ve preserved the spirit of the “Bargain Centre” where tweed, cashmere, and wool were handled with precision by bringing that same tactile expertise to the human body.

A Gateway to Literary Islington

People who visit our massage boutique at 262 Upper Street often pause to take photos of the historic Schram & Scheddle gold-leaf sign we have kept. This sign is a well-known part of Upper Street’s history and was even mentioned in a poem by Michael Rosen. After their treatment, many guests enjoy a peaceful walk to Canonbury Square, where George Orwell once lived. This area of N1 has always been a quiet spot for reflection, and we hope you take the calm from your visit with you as you explore the neighborhood.